Resources Library by ANA

Is a rating still a rating?

As the main goal of Dutch Television Audience Measurement, SKO is to accurately measure all TV viewing it was necessary to solve the problem of Time Shift Viewing (TSV). In Holland, the rollout of PVRs as well as Video on demand services is strong.In...

Catalogue: WM3 2007

Authors: Marion Appel, Bas de Vos

Companies: Stichting Kijkonderzoek (SKO), GfK

June 3, 2007

Webmeter, wherever you are

Internet audiences in the Netherlands are now measured in a unique panel survey, Webmeter. The aspect that makes this survey stand out in comparison to other methods is the measurement of individuals' internet behaviour from any browser, be it at...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Marion Appel, Camiel Camps, Sebastiaan Moesman

Company: GfK

June 20, 2005

In quest of the Holy Grail

Advertisers seek accountability: ad effectiveness of media should be an integral part of planning and evaluating schedules, taking into account both single media and cross media effects.It is important that all media types are comparable from OTS...

Catalogue: ESOMAR/ARF WAM Conference 2004: Cross Media

Authors: Marion Appel, Herman Bos, Lucas Hulsebos

June 16, 2004

Webmeter™

Internet usage in the Netherlands is currently measured in two different ways: either by counting all page views of websites by the website owner, or, as a commercial service, by panel measurement that supplies information on page views and unique...

Catalogue: ESOMAR/ARF WAM Conference 2004: Online

Authors: Marion Appel, Enrico Verhulst, Rob Molenaar

June 14, 2004

Internet panel as a tool for TV programme appreciation research

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands. NOS Publieke Omroep requires daily reporting shortly after the programme broadcast. Measurement...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Marion Appel, Marjan Hammersma

Company: GfK

June 9, 2002

Raising diary response among young people

Response rates are among the hottest topics in the research industry. Panel research, in particular, is directly confronted with the effects of declining response rates. In the Netherlands, one of the hardest groups to get co-operation from is young...

Catalogue: ARF/ESOMAR Worldwide Radio 2001

Author: Marion Appel

Company: GfK

April 1, 2001

EMS, the way ahead

The developments in international business, market structure in general and the organisation of marketing across Europe have changed the conditions of media research. Regional marketing and media planning, crossing borders of European countries and...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996

Authors: Marion Appel, Laura E. Wendt, Belinda Barker, Renee Mitchell

June 15, 1996

Media research

Generally speaking, advertisers are not very interested in media research as such. Of late, accountability of advertising expenditures has become a key topic. The popularity of the advertising effectiveness awards is growing, but the focus of the...

Catalogue: Seminar 1994: From Door-To-Door To Satellite

Author: Marion Appel

June 15, 1994

Additional media-planning tools

Starting in January 1991 the Dutch single-source multi-media survey SummoScanner has been enhanced with specific TV-viewing data. Within the limits of the telephone interview, it is now recorded which programmes were viewed on the day before the...

Catalogue: Seminar 1992: Media Research Meets The Future

Author: Marion Appel

June 15, 1992